Marketing your Child Care Business - 6 hr. CE

"Marketing Your Child Care Business" is a comprehensive course designed to equip early childhood professionals with the knowledge and tools necessary to effectively market and advertise their child care facilities for increased enrollment. In today's competitive landscape, attracting families and maintaining a healthy enrollment base is essential for the success and sustainability of child care businesses. This course offers practical insights and strategies tailored specifically to the needs of child care providers, empowering them to develop and implement successful marketing plans. Throughout this course, participants will explore various aspects of marketing, including identifying their target market, setting clear marketing goals, and understanding different forms of enrollment-building strategies. From traditional methods to contemporary approaches, participants will learn how to leverage referral programs, harness the power of social media marketing, and effectively communicate the unique value proposition of their child care services. Course Objectives: By the end of this course, participants will be able to: o That early childhood professionals will understand how to complete a marketing plan and how to use this plan to increase enrollment in their child care facility. o Providers will explore their marketing goals. o Providers will understand their target market. o Providers will understand forms of enrollment building. o Providers will understand Referral and Social Media Marketing. o Provides will come away from this course with a solid marketing plan in place.